{"id":11,"date":"2025-10-30T17:23:28","date_gmt":"2025-10-30T16:23:28","guid":{"rendered":"https:\/\/walczakartur.pl\/?page_id=11"},"modified":"2025-10-30T17:23:28","modified_gmt":"2025-10-30T16:23:28","slug":"artur-walczak-strony-www-seo-kampanie-ads-i-analityka-konsulting-i-wdrozenia","status":"publish","type":"page","link":"https:\/\/walczakartur.pl\/","title":{"rendered":"Artur Walczak \u2013 Strony WWW, SEO, Kampanie Ads i Analityka | Konsulting i wdro\u017cenia"},"content":{"rendered":"\n<section id=\"hero\" style=\"padding:72px 0;\">\n  <div class=\"container\">\n    <h1>Artur Walczak \u2013 strony WWW, SEO i kampanie, kt\u00f3re dowo\u017c\u0105 wyniki<\/h1>\n    <p>Projektuj\u0119 i rozwijam <strong>strony internetowe<\/strong>, prowadz\u0119 <strong>SEO<\/strong> (techniczne + content), tworz\u0119 i optymalizuj\u0119 <strong>kampanie Google\/META Ads<\/strong>, wdra\u017cam <strong>analityk\u0119 GA4\/Looker Studio<\/strong> oraz <strong>automatyzacje marketingowe<\/strong>. Od audytu i strategii po wdro\u017cenie i skalowanie.<\/p>\n    <ul>\n      <li>Audyt i strategia wzrostu: <em>SEO + PPC + UX + Content<\/em><\/li>\n      <li>Projekty WordPress\/WooCommerce (Core Web Vitals, bezpiecze\u0144stwo)<\/li>\n      <li>Dashboardy wynik\u00f3w: leady, ROAS, LTV, koszt pozyskania<\/li>\n    <\/ul>\n    <p style=\"margin-top:16px;\">\n      <a href=\"\/#\" style=\"display:inline-block;padding:12px 18px;border-radius:10px;background:#111;color:#fff;text-decoration:none;\">Um\u00f3w konsultacj\u0119<\/a>\n      <a href=\"\/#\" style=\"display:inline-block;padding:12px 18px;border-radius:10px;border:1px solid #111;color:#111;margin-left:8px;text-decoration:none;\">Zobacz case studies<\/a>\n    <\/p>\n  <\/div>\n<\/section>\n\n<section id=\"services\" style=\"padding:48px 0;background:#fafafa;\">\n  <div class=\"container\">\n    <h2>Us\u0142ugi<\/h2>\n    <div class=\"grid\" style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:20px;\">\n      <article>\n        <h3>Strony WWW &amp; Sklepy<\/h3>\n        <p>WordPress\/WooCommerce: projekt UX\/UI, wdro\u017cenie, wydajno\u015b\u0107 (CWV), bezpiecze\u0144stwo, integracje (p\u0142atno\u015bci, CRM, ERP).<\/p>\n      <\/article>\n      <article>\n        <h3>SEO techniczne<\/h3>\n        <p>Crawl budget, indeksacja, architektura, Core Web Vitals, dane strukturalne, linkowanie wewn\u0119trzne, migracje domen.<\/p>\n      <\/article>\n      <article>\n        <h3>Content &amp; GEO<\/h3>\n        <p>Strategie contentowe, klastry tematyczne, FAQ\/How-to, optymalizacja pod AI Overviews (GEO) i widoczno\u015b\u0107 w LLM.<\/p>\n      <\/article>\n      <article>\n        <h3>Google\/META Ads<\/h3>\n        <p>Kampanie efektywno\u015bciowe: Performance Max, Search, Remarketing, Lookalike. Mierzenie rentowno\u015bci i testy A\/B.<\/p>\n      <\/article>\n      <article>\n        <h3>Analityka i dashboardy<\/h3>\n        <p>GA4, GTM, zdarzenia i konwersje, BigQuery, Looker Studio \u2013 raporty sprzeda\u017cy i lejk\u00f3w, atrybucja i LTV.<\/p>\n      <\/article>\n      <article>\n        <h3>Automatyzacje<\/h3>\n        <p>Zbieranie lead\u00f3w, e-mail\/SMS, webhooki, CRM, scoring i nurture. Integracje przez API\/No-Code.<\/p>\n      <\/article>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section id=\"cases\" style=\"padding:48px 0;\">\n  <div class=\"container\">\n    <h2>Case studies (skr\u00f3t)<\/h2>\n    <div class=\"grid\" style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:20px;\">\n      <article>\n        <h3>E-commerce (beauty)<\/h3>\n        <p><strong>+118% przychodu<\/strong> r\/r: SEO klastry + PMax + optymalizacja karty produktu. ROAS 6,2; spadek CPA o 34%.<\/p>\n      <\/article>\n      <article>\n        <h3>Us\u0142ugi lokalne<\/h3>\n        <p><strong>+72% lead\u00f3w<\/strong> m\/m: nowy landing, call-tracking, kampanie lokalne, schema LocalBusiness, opinie.<\/p>\n      <\/article>\n      <article>\n        <h3>Lead gen B2B<\/h3>\n        <p><strong>2\u00d7 wi\u0119cej MQL<\/strong>: tre\u015bci BOFU, webinary, LinkedIn Ads, automatyzacja kwalifikacji i nurtur\u00f3w.<\/p>\n      <\/article>\n    <\/div>\n    <p style=\"margin-top:8px;\"><a href=\"\/#\">Zobacz pe\u0142ne opisy i wykresy \u2192<\/a><\/p>\n  <\/div>\n<\/section>\n\n<section id=\"process\" style=\"padding:48px 0;background:#fafafa;\">\n  <div class=\"container\">\n    <h2>Jak pracuj\u0119<\/h2>\n    <ol>\n      <li><strong>Audyt &amp; cele<\/strong> \u2013 dane wyj\u015bciowe, benchmark, KPI (MQL\/SQL, przych\u00f3d, ROAS, LTV).<\/li>\n      <li><strong>Strategia<\/strong> \u2013 roadmapa SEO\/Ads\/Content, priorytety, quick wins.<\/li>\n      <li><strong>Wdro\u017cenie<\/strong> \u2013 zadania sprintami, testy A\/B, QA.<\/li>\n      <li><strong>Pomiar<\/strong> \u2013 GA4\/Looker: real-time KPI, alerty, eksperymenty.<\/li>\n      <li><strong>Skalowanie<\/strong> \u2013 automatyzacje, nowe kana\u0142y, rynki i j\u0119zyki.<\/li>\n    <\/ol>\n  <\/div>\n<\/section>\n\n<section id=\"pricing\" style=\"padding:48px 0;\">\n  <div class=\"container\">\n    <h2>Wsp\u00f3\u0142praca<\/h2>\n    <div class=\"grid\" style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:20px;\">\n      <article>\n        <h3>Pakiet konsultacyjny<\/h3>\n        <p>4\u20138 h \/ mies. na szybkie analizy i rekomendacje. Idealny dla ma\u0142ych zespo\u0142\u00f3w.<\/p>\n      <\/article>\n      <article>\n        <h3>Retainer<\/h3>\n        <p>Sta\u0142a obs\u0142uga SEO\/Ads\/Content z backlogiem i sprintami. Raporty miesi\u0119czne.<\/p>\n      <\/article>\n      <article>\n        <h3>Projekt \u201epod klucz\u201d<\/h3>\n        <p>Strona\/Sklep + analityka + kampanie. Twarde KPI i harmonogram wdro\u017ce\u0144.<\/p>\n      <\/article>\n    <\/div>\n    <p style=\"font-size:0.92em;color:#666;margin-top:8px;\">Wycen\u0119 dostosowuj\u0119 do cel\u00f3w i zakresu \u2013 prze\u015blij kilka zda\u0144 o projekcie.<\/p>\n  <\/div>\n<\/section>\n\n<section id=\"testimonials\" style=\"padding:48px 0;background:#fafafa;\">\n  <div class=\"container\">\n    <h2>Opinie klient\u00f3w<\/h2>\n    <blockquote>\n      <p>\u201ePo migracji i nowej strategii contentowej wr\u00f3cili\u015bmy na topy, a sprzeda\u017c z SEO uros\u0142a o 90%. Jasna komunikacja i konkrety.\u201d<\/p>\n      <footer>\u2014 Klient e-commerce<\/footer>\n    <\/blockquote>\n    <blockquote>\n      <p>\u201eDashboard pokazuje nam, co zarabia, a co zjada bud\u017cet. Uporz\u0105dkowana analityka i szybkie poprawki w Adsach.\u201d<\/p>\n      <footer>\u2014 Firma us\u0142ugowa<\/footer>\n    <\/blockquote>\n  <\/div>\n<\/section>\n\n<section id=\"blog\" style=\"padding:48px 0;\">\n  <div class=\"container\">\n    <h2>Blog i materia\u0142y<\/h2>\n    <ul>\n      <li><a href=\"\/#\">Checklisty SEO przed migracj\u0105<\/a><\/li>\n      <li><a href=\"\/#\">Jak ustawi\u0107 GA4 pod e-commerce<\/a><\/li>\n      <li><a href=\"\/#\">GEO: jak zwi\u0119ksza\u0107 widoczno\u015b\u0107 w odpowiedziach AI<\/a><\/li>\n    <\/ul>\n  <\/div>\n<\/section>\n\n<section id=\"cta\" style=\"padding:56px 0;background:#111;color:#fff;\">\n  <div class=\"container\">\n    <h2>Porozmawiajmy o Twoich wynikach<\/h2>\n    <p>Wy\u015blij kr\u00f3tki opis: bran\u017ca, cele, bud\u017cet\/mies., deadline. Zaproponuj\u0119 plan dzia\u0142a\u0144 i szybkie \u201equick wins\u201d.<\/p>\n    <form action=\"\/#\" method=\"post\" style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:12px;max-width:960px;\">\n      <input type=\"text\" name=\"name\" placeholder=\"Imi\u0119 i firma\" required>\n      <input type=\"email\" name=\"email\" placeholder=\"E-mail\" required>\n      <input type=\"tel\" name=\"phone\" placeholder=\"Telefon\">\n      <textarea name=\"msg\" rows=\"4\" placeholder=\"Kr\u00f3tki opis: bran\u017ca, cele, bud\u017cet, termin\"><\/textarea>\n      <button type=\"submit\" style=\"padding:12px 16px;border:0;border-radius:10px;background:#fff;color:#111;cursor:pointer;\">Wy\u015blij zapytanie<\/button>\n    <\/form>\n  <\/div>\n<\/section>\n\n<section id=\"faq\" style=\"padding:48px 0;background:#fafafa;\">\n  <div class=\"container\">\n    <h2>FAQ \u2013 najcz\u0119stsze pytania<\/h2>\n    <details>\n      <summary>Czy pracujesz projektowo czy abonamentowo?<\/summary>\n      <p>Oba warianty s\u0105 mo\u017cliwe. Dla SEO i Ads preferuj\u0119 sta\u0142y retainer; dla stron WWW \u2013 wycena \u201epod klucz\u201d.<\/p>\n    <\/details>\n    <details>\n      <summary>Jak szybko zobacz\u0119 efekty?<\/summary>\n      <p>Quick wins (UX\/Ads) \u2014 cz\u0119sto w 2\u20136 tyg., SEO \u2014 zwykle 2\u20134 mies. do stabilnych wzrost\u00f3w, zale\u017cnie od konkurencji.<\/p>\n    <\/details>\n    <details>\n      <summary>Czy przejmujesz istniej\u0105ce projekty po innej agencji?<\/summary>\n      <p>Tak. Zaczynam od audytu i priorytet\u00f3w na pierwsze 30 dni, aby nie traci\u0107 p\u0119du.<\/p>\n    <\/details>\n    <details>\n      <summary>Jak wygl\u0105daj\u0105 raporty?<\/summary>\n      <p>Dashboard Looker Studio + kr\u00f3tkie podsumowanie dzia\u0142a\u0144 i plan na kolejny miesi\u0105c.<\/p>\n    <\/details>\n  <\/div>\n<\/section>\n\n<section id=\"about\" style=\"padding:48px 0;\">\n  <div class=\"container\">\n    <h2>O mnie<\/h2>\n    <p><strong>Artur Walczak<\/strong> \u2013 konsultant i wykonawca end-to-end. \u0141\u0105cz\u0119 strategi\u0119, technikalia i marketing efektywno\u015bciowy. Pracuj\u0119 transparentnie, na liczbach i hipotezach testowanych w sprintach.<\/p>\n    <ul>\n      <li>Specjalizacje: SEO techniczne, Content, Ads, analityka GA4\/Looker<\/li>\n      <li>Technologie: WordPress\/Woo, GTM, BigQuery, API\/No-Code<\/li>\n      <li>Bran\u017ce: e-commerce, us\u0142ugi lokalne, B2B\/SaaS<\/li>\n    <\/ul>\n  <\/div>\n<\/section>\n\n<footer style=\"padding:32px 0;\">\n  <div class=\"container\">\n    <p><strong>Artur Walczak<\/strong> \u2013 strony WWW, SEO, Ads, analityka i automatyzacje. Projekty i wsparcie sta\u0142e.<\/p>\n  <\/div>\n<\/footer>\n\n<!-- JSON-LD: Person + ProfessionalService + WebSite + FAQPage (uzupe\u0142nij danymi po wdro\u017ceniu) -->\n<script type=\"application\/ld+json\">\n{\n  \"@context\":\"https:\/\/schema.org\",\n  \"@graph\":[\n    {\n      \"@type\":\"Person\",\n      \"name\":\"Artur Walczak\",\n      \"url\":\"https:\/\/walczakartur.pl\/\",\n      \"image\":\"https:\/\/walczakartur.pl\/#\",\n      \"jobTitle\":\"Konsultant SEO\/SEM i Web Developer\",\n      \"sameAs\":[]\n    },\n    {\n      \"@type\":\"ProfessionalService\",\n      \"name\":\"Artur Walczak \u2013 Konsulting i wdro\u017cenia\",\n      \"url\":\"https:\/\/walczakartur.pl\/\",\n      \"areaServed\":\"PL\",\n      \"telephone\":\"+48 000 000 000\",\n      \"address\":{\n        \"@type\":\"PostalAddress\",\n        \"streetAddress\":\"\",\n        \"addressLocality\":\"\",\n        \"addressRegion\":\"\",\n        \"postalCode\":\"\",\n        \"addressCountry\":\"PL\"\n      }\n    },\n    {\n      \"@type\":\"WebSite\",\n      \"name\":\"WalczakArtur.pl\",\n      \"url\":\"https:\/\/walczakartur.pl\/\",\n      \"potentialAction\":{\n        \"@type\":\"SearchAction\",\n        \"target\":\"https:\/\/walczakartur.pl\/?s={search_term_string}\",\n        \"query-input\":\"required name=search_term_string\"\n      }\n    },\n    {\n      \"@type\":\"FAQPage\",\n      \"mainEntity\":[\n        {\"@type\":\"Question\",\"name\":\"Czy wsp\u00f3\u0142praca jest projektowa czy abonamentowa?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Obie formy s\u0105 mo\u017cliwe \u2014 retainer dla SEO\/Ads i projekt \u201epod klucz\u201d dla stron.\"}},\n        {\"@type\":\"Question\",\"name\":\"Kiedy wida\u0107 efekty?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Quick wins w 2\u20136 tyg., stabilne wzrosty SEO w 2\u20134 miesi\u0105ce (zale\u017cnie od rynku).\"}},\n        {\"@type\":\"Question\",\"name\":\"Czy przejmujesz projekty po innej agencji?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Tak \u2014 startujemy od audytu i planu 30-dniowego.\"}},\n        {\"@type\":\"Question\",\"name\":\"Jak raportujesz post\u0119py?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Dashboard Looker Studio + kr\u00f3tkie om\u00f3wienie dzia\u0142a\u0144 i plan kolejnych sprint\u00f3w.\"}}\n      ]\n    }\n  ]\n}\n<\/script>\n\n","protected":false},"excerpt":{"rendered":"<p>Artur Walczak \u2013 strony WWW, SEO i kampanie, kt\u00f3re dowo\u017c\u0105 wyniki Projektuj\u0119 i rozwijam strony internetowe, prowadz\u0119 SEO (techniczne +<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/template-fullwidth.php","meta":{"footnotes":""},"class_list":["post-11","page","type-page","status-publish","hentry","comments-off"],"_links":{"self":[{"href":"https:\/\/walczakartur.pl\/index.php?rest_route=\/wp\/v2\/pages\/11","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/walczakartur.pl\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/walczakartur.pl\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/walczakartur.pl\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/walczakartur.pl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11"}],"version-history":[{"count":1,"href":"https:\/\/walczakartur.pl\/index.php?rest_route=\/wp\/v2\/pages\/11\/revisions"}],"predecessor-version":[{"id":12,"href":"https:\/\/walczakartur.pl\/index.php?rest_route=\/wp\/v2\/pages\/11\/revisions\/12"}],"wp:attachment":[{"href":"https:\/\/walczakartur.pl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}